In todays post we will be continuing with our series on editing your stock content with ways to make potential clients want what you got. We will be looking at ways to add both real and perceived value to your services by answering some basic questions with you websites copy. If you would like more information on why it is important to change your stock please read Why Is Unique Copy Beneficial – Stock Content (Part 1), and to learn how to write better calls to action, please read Why Is Unique Copy Beneficial – Calls to action (Part 2).
The end goal of your sites content is to make your customers an offer they just can’t refuse, and tell them why they can’t refuse it. There are reasons why you are successful as a REALTOR®, and potential customers should choose you because of it. The market is saturated with REALTORS® offering free this and reduced that. But what a lot of REALTORS® overlook is the need for potential clients to understand the value (real or perceived) behind the services they are offering.
The formula for making a potential client ‘want’ what you are selling can be broken down into some basic questions you can answer within your copy. Ask yourself why should my customers choose me, what makes them my ideal clients, why is this product or service perfect for them, why is this offer so valuable, and why must they act now.
A key area of your Redman site where you can yield a big impact is the “Free Market Evaluation” page. What makes your Free Market Evaluation more valuable then your competitors? Are you an area specialist who has lived in your sellers area for a number of years? Do you have a passion for dogs and know where in the neighbourhood the best parks for walking are? or do you exclusively work with older clients looking to downsize and can help them find the perfect family to love their home as much as they did?
An example of how this method can enhance the “Free Market Evaluation” is with the point on advising about building inspections. By answering a few of the questions above, the statement can be elevated to give potential clients a reason why you should be advising them on building inspections. The point could alternatively read “Example Realties’ years of experience selling older homes in the Edmonton area has given us the extensive knowledge on what to look for when assessing homes made before 1965. Our proven home evaluation system will make sure you are aware of any potential problems that could result in price reductions, drawn-out negations, and potentially cancelled deals.” Although you are still simplify offering advice on building inspections, the perceived value is much greater.
As you go through your site, look for opportunities to help potential clients understand the value (real or perceived) behind the services you are offering.
With this method, as well as the tips and tricks covered in the previous posts, you have the tools you need to turn your site’s stock content into valuable information potential clients will use to make the decision to contact you or not.
If you are looking for more ways to bring your sites content to the next level, contact the Redman Sales Team today. We have on-staff copywriters that can elevate your site’s copy and help you get more leads from your real estate website.
Sign-up For FREE Updates
){kind=link}
