real estate Archive

The Value of Email Marketing

Marketing is changing and for the better.  With traditional methods such as Bus Benches or Newspaper Ads, it was always difficult to know what was working and what wasn’t.  Technological improvements have now given us the ability to actually track the success of campaigns, and see if

Pinning Down Online Marketing with Pinterest

Why Pinterest Is a Realtor’s Best Friend Pinterest was made for the real estate industry – or at least it looks that way. This fluid, engaging, and highly visual social media platform is an essential for any realtor’s marketing toolbox. It captivates. It connects – and it

Real Estate Marketing & Millennials

Tapping into the Millennial Real Estate Market Millennials have officially reached prime property buying age. If you aren’t effectively targeting this fast-paced, knowledge-hungry generation right now, then you are missing out on a huge chunk of the home buying market. The median age of first time entrants