In last week’s blog in our series with tips for Online Success, First Impressions, we explored what makes your website perform and some design tips to help. This week, we look at some ways to build up your website traffic…
Marketing Your Website
You now have a fantastic website that clearly shows your visitors your focus and how you can help them along with an easy-to-use MLS® search!
The next step is to get people to your great website. There are an abundance of ways we can go about this and we’ve put together a few tips to help you get started.
Update Your Stationary
If you have business cards, postcards, newsletters, or other branded print material that you send out, make sure to update your clients with your new website. Consistency is key – whether you are just updating the URL of your new site or making sure your print materials reflect the new look and feel of your website branding. Also add a link to your email signature.
Share the News
The great thing about social media is that you can easily reach a large number of people with FREE posts through your social media platforms. Let your fans & followers know about your updated website and don’t forget to include a link to your website. Did you know, Redman Tech offers Automatic Facebook listing posts? This helps generate traffic back to your website by automatically posting your new listings to your Facebook Business page!
Don’t forget your other online connections – whether you are sending an email out to all your contacts or adding in an announcement in your monthly newsletter letting people know about your site, you don’t want anyone to miss out!
Online Ads
Should you have the budget, it’s always a great idea to create some ads that take people to your website. Generate new traffic through Facebook, LinkedIn, or Twitter PPC ads. Keep on top of mind by setting up Retargeting ads – targeted ads that help keep your brand front and center after people have left your website!