Here at Redman Tech we are often asked what it takes to get a website to the next level. With over 16 years of experience, we know there can be a lot of important factors that go into creating a successful online presence. So, our team has come up with a short series with tips for Online Success. Join us as we explore what makes your website perform and how to tie in Online Marketing to increase your traffic and convert more leads!
Design: The look and feel of your Website IS Important! 
First Impressions
Creating a memorable first impression is an important first step, and there’s no better way to stand out than having a brand. Your brand includes everything from the logo you use, to the colours, and even the type of fonts in place. It’s important to keep this consistent throughout your marketing – and especially on your website. A great example of a well branded website is the Edmonton Home Team.
Don’t have the time or budget to get your branding sorted? No worries! Our design team has worked tirelessly to come up with a great starting point for you to build on. One of our new clients, Joanne Griffith, didn’t start out with a logo and specific colours/fonts but with the help of our team she was able to build a memorable look and feel for her new website! Check out the many design options here.
Don’t try to be Everything to Everyone
No one wants to pigeonhole themselves, but choosing a certain section of town, neighbourhood, property type, or a combination of these to focus on will allow you to stand out from the pack.
There’s nothing wrong with having a general focus like “Calgary Real Estate”. However, keep in mind, it puts you in competition with 100’s of other realtors, some of whom may have near limitless budgets to work with. Having a specific focus will give help narrow the list of competitors and improves conversion rates.
Should you have a specific focus, make sure you promote it throughout your website. A great example of a team who specializes specifically in rural properties: acreages411.ca. They’ve taken this property type and focused not only their design, but also their landing pages, searches, and even forms!
We have solutions for everyone – if your focus is broader, we recommend creating a site that helps to break down the area you work in. Just check out what Ernie Gardy, a successful Realtor® in Calgary, has done with his website! 
Building Landing Pages based on a neighbourhood or property type you have expertise in will help add valuable information for your clients and give added focus to your website. Not only that, but the more “relevant content” you add to your site, the better you’ll do with Search Engine rankings!
Ready to get started? Get in touch with our team today at 1-866-425-0022 and we’ll help you on your way to Real Estate success!
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