Google’s +1 is empowering users to share with their contacts what they “think is pretty cool”, thereby increasing the potential of specific websites or links to be ranked higher than others on the search engine. They explain it as a way to make the web a lot friendlier to search because you are being recommended links that your friends like, which in term they feel you would like just as much. If a person is looking for real estate or real estate websites, they will get a first hand look at what real estate website’s their contacts prefer. Learn more about Google +1 via the video below or via Google’s +1 website.

httpv://www.youtube.com/watch?v=OAyUNI3_V2c&feature=player_embedded

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