Publish or Perish: Why Your Content Needs to Be Fresh
So you’ve built a great website; time to sit back, relax, and let the leads and business roll in. Well, not really. In order for your site to thrive – or even just survive – online, you need to be uploading content on a regular basis.
Great content, released frequently, is the key to online success in the real estate market. Here’s why….
More SEO Scope
The science of search engine optimization (SEO) has matured dramatically since the days of pure keyword chasing, but ignore these pesky little words and phrases at your peril. Keywords still make up a hefty proportion of SEO, and getting them right is vital to your success in the market.
This is one of the primary reasons why you need to be publishing all the time. The more content you are putting on your site, the more scope you will have as you aim to rank for the correct keywords. Don’t forget that keywords are constantly evolving, which means you need that extra content to help stay ahead of the curve.
Building AuthorityGoogle wants only the most reliable and well-informed content resources to feature high on its rankings. You need to demonstrate that your site fits that bill. Providing your users with the best, most relevant, and most up-to-date content in the field of real estate and the communities you specialize in is a great way to achieve this.
If you have content which is out of date; update it. If you feel there is a hole in the content you are providing; fill it. Keep your content fresh, gain authority, and never stop building upon it.
Leads Love Content
Don’t forget that content is a potent marketing tool which, harnessed correctly, is going to encourage leads directly into your conversions funnel. The 2014 Profile of Home Buyers and Sellers by NAR found that 90% of home searches now begin online, representing a major chunk of business that you cannot afford to miss out on.
Which would you prefer? To have a steady stream of inbound leads getting in touch with your business each month, or to laboriously nurture infrequent contacts with prospects you have reached out to? Fresh content is key to ensuring that you are experiencing the former.
Want great content ideas for your real estate website? Or perhaps you simply want to learn more about the best content strategies for your business? Get in touch with our Sales team today at firstname.lastname@example.org!