Build Audience

Trouble With The Facebook Page?

So your Facebook Business page has plateaued. Your current posts receive very little engagement (comments, likes, or shares), you have a small audience, and when you post a question you get the silent treatment…it’s as if people forgot about you!

Does this sound familiar? You’re not alone. Many small businesses and social media newcomers are experiencing the exact same thing. In order to build your Facebook audience, you must give them a reason to like you. Unfortunately, being an awesome REALTOR® is not enough…you have to be engaging. Ask yourself the following questions:

Facebook Cake

Photo by: Geekpulp

Am I posting too little?

If you’re not getting any feedback, it may be because people don’t actually see your posts! According to Facebook the number of potential pieces of new content you are exposed to is 1,500…every single time you log in! 

Studies show that 76% of Facebook users log in at least once a day, so unless your content is front and center – it may get lost in the mix.
Don’t post the same thing every 5 minutes, but if you have fresh and engaging content every time you post…feel free to post everyday sometimes twice a day.

What am I posting?

Make your posts 20% about your services or brand and 80% about something else. If you’re a broker post some behind-the-scenes photos, agent bios, or even agent pet photos. Users love seeing the “brand behind the suit.” Post an inspirational quote or even ask a question on a controversial topic to get people talking.

Am I Too Serious?

It’s O.K to be a little “unprofessional,” just keep the posts free of any racist, sexist, or derogatory content (obviously).

Try Googling funny real estate jokes and throw them up on a Friday afternoon with the hashtag TGIF.

Post a funny video, witty comments about current events, or things your four-year old says, light humour doesn’t hurt.

Am I treating Facebook Like A Two-way Street?

Your Facebook relationships are give and take, very similar to your client and personal relationships.

  • After you login, take a moment to comment, like, and share your follower’s posts. If you don’t pay attention to them, how can you expect them to do the same to you?
  • You can do this with your personal Facebook account, or you can use Facebook as a page to comment, like, or share other posts.

If you’re still struggling, we’re here for you! Redman Tech offers on SEO (Search Engine Optimization), Facebook, and other social media platforms. Start a conversation with us today and we’ll lend a hand. By the way, if you haven’t done so already, like Redman Tech on Facebook! 

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