Author Archive

Earlier today we were talking with one of our clients about how, even though Realtors have been around for ages, explaining to home buyers and sellers what you do and why it’s so important is still a huge part of the job of a real estate professional.

Social media has evolved to more than  hundreds of millions of people swapping information about anything and everything they can get their hands into. It has now become somewhere people can share information on your business and other businesses they can interact with. It is even becoming the definitive

If you could imagine the ultimate real estate experience for a home buyer or home seller, what would it be? How would you “woo” your customers to love their experience so much they couldn’t imagine not recommending your services to all their friends, families – or let’s

Redman loves doing things out-there (some what wacky and definitely out of the box) – So really, can you blame us for not being able to turn down having the RedMEN grow sweet-ass moustaches. Not to mention giving back is just as important in our books. We

It’s a common sentiment among Real Estate Professionals that not all leads are good leads, but we think every lead is worthwhile to follow up on. It’s true that some are better than others, providing more instant gratification and interest, but ultimately it’s up to you, the

From the looks of it, social media is here to stay. Social Media channels have become a popular way for young and old to communicate and share ideas alike. As a result, it is increasingly important to view social media as another means to showcase and build

When it comes to your website, many Real Estate Agents always focus on traffic, traffic and more traffic. We agree, traffic is great, however, it is not the only component that you should think about and measure. Content is just as key and typically when written well

Google’s +1 is empowering users to share with their contacts what they “think is pretty cool”, thereby increasing the potential of specific websites or links to be ranked higher than others on the search engine. They explain it as a way to make the web a lot

If you haven’t had a chance to familiarize yourself with Twitter, we definitely recommend it, as it is a great tool to help you increase your real estate business. What exactly is Twitter? Twitter is a tool for “micro-blogging” or posting very short updates, comments or thoughts.

In light of a recent challenge by the Competition Bureau, the Toronto Real Estate Board (TREB) is considering opening up its listings to a greater extent within weeks. On May 27th, the Competition Bureau took legal action, alleging that TREB, which represents 31,000 Realtors and operates the