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Archive for the ‘Design Tips’ Category

Kellington’s Fluid Website Makes A Splash

Tuesday, December 11th, 2012

Working with Brent Kellington Redman Tech is proud to launch our first Fluid website. The Kellington Real Estate Group are Fort Saskatchewan’s leading real estate experts. Brent has extensive experience working with reputable Canadian companies and delivers top quality service to his Fort Saskatchewan clients.

From top to bottom, the website logo, colours, texture and structure compliment each other and flow together in perfect symmetry.

Brent and his team are professional, tech-savvy and modern agents who keep up with current real estate trends. Respectively, their website perfectly mirrors their image. Widgets grace the home page, with features such as: double listings, video, a Twitter feed and a regularly updated group blog. Upon request, we also incorporated an Redman add-on (Market Statistics) to his homepage.

Images of Fort Saskatchewan were strategically placed on his sliders.

We wanted potential home buyers to see the beautiful landscape, welcome sign and to make a connection with the city; so potential home buyers could visualize themselves living there. Brent Kellington and his team purchased a Redman Strategy Bundle in which time was allocated towards layout, custom content and work. All of the sliders were custom made with the Kellington Real Estate Group brand.

Our copywriting team created Fort Saskatchewan’s first real estate local info page with information on the city’s parks, trails, arts, culture, fun and recreation. We also created a “Why Choose The Kellington Real Estate Group” custom page, highlighting the benefits to listing with Brent and his team of experts.

Best of all, we injected the Custom Fluid element to The Kellington Real Estate Group’s website! Resulting in a flexible, compatible and user-friendly real estate website. If you want information on receiving your own Fluid website, contact a Redman Sales representative today.

Recently Launched – RizSellsKW.com

Saturday, August 11th, 2012
As Redman expands further into Eastern Canada, we’re excited to announce our newest Ontario based REALTOR Riz Jadavji. Growing up in Kitchener-Waterloo since the early 70′s, Riz has an extensive inventory of experiences that allow him to position himself as an area expert. As a long time resident who grew up in Ontario’s Twin Cities, Riz has a deep appreciation and understanding of the region, its character, and its individual communities and neighbourhoods.

With strong branding established prior to the site being designed, Riz worked with the Redman team to create a site that he could be proud to have represent him.

Deep charcoal and a bright ruby frame the chic “R” pattern and streamline blocks of text. Although we used the Royal LePage black, red and white as the color scheme, Redman’s use of the grey tones add a level of sophistication to the palette.

For images, the site utilizes a series of photos featuring Riz. Because he strives to create long lasting relationships based on trust, honesty and integrity, the choice to focus on Riz as the main visual element allows potential clients to form that initial bond with him before their first meeting.
To position Riz as the Kitchener-Waterloo expert the Redman copywriter worked with him to create 2 robust custom local information pages. Although all Redman clients have access to our stock local info pages, the benefits of custom pages to both a REALTORS’ clients and their page ranking is immense.

Each custom local info page highlights different activities, places, events, facts, bits of history and general information Riz thinks his clients might need when thinking about moving to the Kitchener-Waterloo area.

By working closely with the copywriter, Riz can make sure he is offering his clients the very best information.

If you would like to get your own custom local info page, or any other custom writing done for your site, contact a Redman representative today to see how we can help.

Recently Launched – EwingTeam.ca

Tuesday, July 31st, 2012

Redman is proud to announce the recently launched site ewingteam.ca for the Calgary real estate father/daughter team Bill and Amy Ewing.

Having raised Amy and her sister alone for most of their childhoods, Bill prides himself in being able to offer the type of patient, flexible and focused service he would want for his own family. To complement this, Amy brings great insight into the importance of providing the highest standards of client service, and a compassionate side to the business.

For their site, Redman wanted to emphasize the passion for helping people with their real estate needs that is the core foundation of Bill and Amy’s business. Images showing young couples buying their first home to older couples recently retired looking to downsize, Redman wanted to represent the Ewing Team’s approach to real estate.

When it came to the site’s color scheme, Redman’s creative director employed a series of blues that could be both feminine and masculine. The use of a bright white and muted grey was used to minimize the visual impact of the amount of text featured on the site.

Because so much of the site is designed around the theme of the Ewing Team’s unique dynamic, Redman wanted to create a custom About page. With our Professional Copywriter, Bill and Amy worked to create text that both highlighted their individual personalities but also gives insight into why their team is so successful.

If you are a REALTOR® looking highlight your unique team, contact a Redman representative today to see how we can help.

Why Unique Copy Is Beneficial – Stock Content (Part 1)

Thursday, May 17th, 2012

Although online success is often gauged by the number of people visiting a site, if those visitors are not converted into leads, is the volume of traffic really an indicator success? When it comes to a website, one factor that converts visitors to leads is the copy. Copy refers to the content of the site. From the paragraphs that make up the meat and potatoes of a page to the text on the buttons, the copy of the site is what will create a connection with potential customers.

As a Redman client you have control over most of the copy on your site. To access an editable version of your site, log into your Agent Work Station, and hit the big green ‘Edit Site’ button in the top right hand corner. You will notice around most of the text on each page, a green box will appear, this highlights exactly what text is editable by you. In this editable version of your site, you can navigate via the standard nav bar to any page of the site and have it be editable. By default, we’ve pre-loaded your site with our stock content. While it is well written and informative, our stock content is not going to be the best long-term solution for your site – there are advantages for highlighting your unique attributes.

Stock content by nature is generic, generalized and repeated across many sites. The things that make you, your team, and your company unique will not be infused into the site by relying on the stock content.

A great way to ease into customizing your Redman website’s content and get comfortable with the systems tools is to scan the content on the interior pages for places where you can add in your Brokerage and/or the area or city you work in. This will instantly boost the appeal of the text and create a connection to you and your company.

At first glance, the thought of re-writing and editing ALL the stock content on your site can feel like a huge, unappealing task. However breaking it down in smaller, manageable phases will make it a bit easier to accomplish. Over a series of 4 blog posts, Redman Tech will give you some simple tips and tricks when it comes to writing effective copy for your real estate website.

Join us Monday, May 21st when we will be looking at how to create call to action statements that get people moving.

If you are looking for more ways to bring your sites content to the next level, contact the Redman Sales Team today. We have on-staff copywriters that can elevate your site’s copy and help you get more leads from your real estate website.

An Advantage Core Site With A Bundle – Dwayne Groome Team

Monday, April 23rd, 2012

The end goal of any real estate site is to offer the information and services clients need. JFZ4EJDUNMZ5

What makes a business and ultimately a site unique, and the better choice for a client, is the services and information that is offered above and beyond what is available from a standard real estate agent.

By starting with Redman’s new Advantage Core Product, Dwayne Groome and his team utilized our Maintenance and Design Bundles to create a site that is as unique and as producing as their business model while still being cost effective in regards to their marketing budget.

With Advantage Core, Redman customers receive a template site that offers more features, more content and more flexibility then our Fusion level sites. With the addition of our Maintenance and Design Bundles, Redman is able to take an Advantage Core site from an average templates product to something that has a very unique look and feel.

Added hours allotted to the design of Dwayne’s site allowed Redman to create a custom, brand specific ‘skin’ for theme Trio. This skin included a custom color scheme, enhanced graphical buttons leading to areas specific to Dwayne’s company, and the addition of a customized header and background.

You can visit Dwayne’s site at www.dwaynegroometeam.com

This custom ‘skin’ and the enhanced Advantage Core features elevated Dwayne Groome’s site from a routine real estate website to one that represents Dwayne’s team’s established brand, highlights the services and products that make the team unique and marketable, and is cost effective and works within their marketing budget.

If you would like more information on our Redman Maintenance Bundles and what you can use them for, please check out our article Bundles are a Fusion Site’s Best Friend. They are a great option if you are looking to create a customized experience for your clients on a new or existing Redman Site. Our packages enable you to make the changes you want, with a price that you want.

If you would like to find out more about how to get your own Custom Real Estate Website, please contact Redman Tech today.

Bundles: What To Do With Your Design Time

Wednesday, December 14th, 2011

Redman recently announced the addition of Update Bundles and Monthly Maintenance Packages that make it easy for you to save on our design and content update services. These bundled hours are great ways to improve the interior areas and body content of your website to encourage a higher level of visitor engagement and “stickiness”. Additional design work makes your website memorable, and investing in creating high quality, unique content keeps people coming back for more.

So where do you start? To inspire you’re imagination we’ve provided 7 examples of great ways our clients have put our design team to work in the past.

1. Custom Fonts: 30 min to 1 hour

Sometimes all it takes to add that special touch is a unique font that corresponds with your offline branding. Using a more elaborate, interesting font in your header or for page titles use can quickly give your site a luxurious feel, a fun retro vibe, or a country-western flavour.

Move With Mara Custom Font in Header

Script font used on MoveWithMara.ca header

2. Rotating Header Messages: 1.5 – 2 hours

You’ve got a great looking custom header on your website, but did you know you can add rotating text as well? This is a fast and inexpensive way to get extra messaging into your header and on every page of your website.

GoldyMathur.com Rotating Header Message

Rotating message on GoldyMathur.com

3. Image Styles: 1 – 2 hours

It’s easy for us to create a look that will better integrate existing and new pictures with the overall look and feel of your website. Adding borders, colours and captions can very quickly transform a boring page into something that looks much more streamlined and professional.

Here are some quick examples of how we can style images with different kinds of looks.

Sample Image

No Styles

Sample Image

Simple Border

Sample Image

With Caption & Shadow

 

4. Reorganize or Customize Your Navigation: 1 – 3 hours

If you’ve added a lot of custom pages and content to your site, you want to make sure your site-wide navigation is well organized, easy to use, and search optimized. We can add unique background graphic effects in drop downs, modify highlights, and even add columns in long drop down nav sections to create a more organized menu.

KevinLapp.ca Navigation Dropdown

Dropdown Navigation on KevinLapp.ca

5. Custom Buttons & Graphics: 1 – 3 hours

Do you have a unique service you want to be able to feature more prominently? How about a special business affiliation or promotion? We can create all kinds of buttons, banners, and graphics to help important information stand out while still keeping consistent with the overall look and feel of your website.

 

6. Custom Page Layout & Page Sidebars: 2 – 5 hours

If you’ve taken the time to write and collect great content, you want to make sure it’s organized on the page well so visitors to your website will actually read it. Rather than just throwing everything into your CMS as one big, boring block of text, you can make sure you get the most out of your content by having a designer format the page.

Great page layouts do three things: first, they add visual interest and make your website look professional. Second, they break up large pages of content into organized sections that are easier to scan and read. Third, they help direct the viewer’s attention to the most important pieces of information and call-to-action areas, resulting in better conversions. If you want visitors to get to your contact form or a particular community search, make it the easiest thing for them to find on the page!

Here are three samples of page layouts that transform ordinary content.

FindCalgaryRealEstate.ca Calgary Condos

Calgary Condos Page on FindCalgaryRealEstate.ca

RE/MAX Green Page on MyAbbotsfordHomes.ca

RE/MAX Green Page on MyAbbotsfordHomes.com

KennedyRealEstate.ca About Us Page

About Us Page on KennedyRealEstate.ca

7. Custom Writing & Page Layout: 4 – 8 hours per page (400 – 500 words)

The Redman Engine gives you a ton of great stock content to get you started, but every knockout real estate website includes great pages of custom content. This is particularly important when it comes to your “About Me” page, your services pages, and areas of the real estate market you have a particular expertise in.

But you’re a Realtor, not a writer! Even though you may know everything there is to know about a certain community or kind of real estate, sometimes it takes a professional writer to put this together into organized, interesting copy. Paired with a custom layout, key pages on your site will communicate your service value more effectively, be search engine optimized, and look great too!

EwingTeam.ca Bio Page

Custom Bio Page on EwingTeam.ca

Shafik.com Thompson Community Page

Thompson Community Page on Shafik.com

These are just a few examples of how you can use Redman Maintenance Bundles to keep your site updated and looking great. If you would like to invest more time in your website but aren’t sure where to start, give Redman a call and we can help generate ideas that work within your budget.

Tips For A Better Agent Photo From Redman’s Creative Director Mark Jooste

Tuesday, November 15th, 2011

For most real estate agents, their agent photo is what makes their branding stand out, especially amongst REALTORS® from the same Brokerage. A photo taken with a point-and-shoot camera in front of a wall and a harsh flash will not have the same visual impact as one done with proper lighting and some thought to positioning.

Redman’s Creative Director Mark Jooste’s biggest advice for agents looking to update their website’s photo is to to get it taken by a professional. The cost, time and effort associated with getting professional headshots done is often worth the quality of the results. Mark explains, “getting it [your agent photo] done professionally makes YOU look more professional. It shows you care about quality.”

However, when a professional photographer is not an option, Mark offers these suggestions for making your photos look more professional:

Try taking the photo outside on a day when it is cloudy. When the sun’s light is filtered through a layer of clouds it creates a balance to flares and shadows in a picture. Fine lines and troublesome spots are less visible and the picture will look more natural if the background is cut away for the website.

© Ryan Johnson

With the sun positioned behind your head, unruly hairs are given focus.

An alternative to an overcast day would be taking the photo just before sunset or just after sunrise. In the same way clouds defuse the light, the sun is less intense at these times, reducing shadows. One thing to remember if you plan to take your photo at sunset/sunrise is to keep the sun in front or to the side of you. Having the sun directly behind you will illuminate unruly stray hairs and morph your silhouette.

Choose a background that is a solid color, or is as uncluttered a possible. You want to make sure you are the centre of attention in the photo, not the wallpaper behind you. If you do not have access to a solid colored wall, try taking the photo with the background at a distance. This will cause the background to slightly blur helping you stand out.

Never cut off the arms or shoulders when taking the photos. Leave this for us when editing the picture after the fact for a specific piece of marketing. Designers can do some amazing things, but often creating body parts to fill in a space is impossible.

SWG_BizPose2_Sm© Steven Groves

By dropping your shoulders slightly, you can avoid that “mug shot” style photo.

Redman’s designers are 100% digital, and can edit or touch-up most photos. If you have a scar or mark you would like removed from your agent photo please let us know. This is a service offered by Redman Tech.

When shooting your agent photo, try to utilize angles. To minimize a full or double chin, try projecting your chin out toward the camera and using a slightly higher camera angle. This often reduces the intensity of the shadows on the neck and helps the area blend in better.

If you want to wear glasses in your photo, tilting your glasses down slightly will reduce the amount of glare on the lenses from lights and flashes.

Moving the camera slightly to the left or right of you and dropping a shoulder slightly will change the overall feel of the photo. Try switching between shoulders.

For most agent photos, you want the viewers attention to be on your face. Keep these tips in mind when choosing the outfit to where for your photo.

  • Wear clothes that are more muted and have less patterns.
  • Avoid bright red and orange clothing, they battle a subject’s face for attention.
  • Darker colors generally photograph better then lighter colors. Try to stick to medium to dark shades of blue, green, burgundy and black.
  • Colors like white, yellow, and pink tend to over-power the face and make a subject look too pale.

If you are serious about connecting with clients, promoting your business and creating your brands identity, a professional (or professional looking) photo on your real estate website will go a long way.

If you would like more information about your agent photo or Redman Tech and real estate websites, contact us today!

Social Media Branding – How Do You Stand Out?

Wednesday, September 14th, 2011

From the looks of it, social media is here to stay. Social Media channels have become a popular way for young and old to communicate and share ideas alike. As a result, it is increasingly important to view social media as another means to showcase and build your brand’s awareness.

Most online system’s like – Facebook, Twitter and Linkedin have been built in such a way to promote individuality – highlight your unique attributes from another account. Most of the customization can also be done in house or a company like us, Redman, can help finesse elements of them to better match your overall brand’s marketing.

For Facebook, we recommend:

  • Creating a brand focused Profile Image for your Facebook Page. For your personal profile, it is best to showcase a more fun, casual look of yourself
  • Think about having a welcome page made – highlighting key elements of your company and linking buttons back to parts of your website
  • Do you do monthly newsletters? Redman can build in a custom form/page that auto-adds people to your newsletter fan base
  • What about adding an “About The Team” page directly on Facebook
  • Or, add Redman’s new Facebook Listing App to your business Page
  • Don’t forget to write content and info about your business in the info section provided by Facebook

You want to think of your Facebook page as your own micro-website!

Twitter and Youtube:

  • Did you know that you can customize the background of your twitter account? It’s what us web designer’s refer to us “custom skins”!
  • What about tweaking the colors of the font to better match your companies colors?

Remember – you want to think of your social media marketing efforts as purely an extension of your real estate website and your brand. Redman is here to help you facilitate the best way to bring all these elements together into a cohesive whole. Contact us to learn more today!

Content Matters – What Does Your Real Estate Audience Want To Know

Thursday, August 4th, 2011

When it comes to your website, many Real Estate Agents always focus on traffic, traffic and more traffic. We agree, traffic is great, however, it is not the only component that you should think about and measure.

Content is just as key and typically when written well – awesome amounts of traffic will emerge. At the end of the day, Real Estate is about the numbers, the goal however, is to get the right kind of people (numbers) to your website – the people that are actively ready to buy or sell.

When content is focused and written well, it can be viewed as one of your key marketing opportunities and best of all, all it takes is time to do. Quality content shows your potential real estate clients that you know what you are talking about and that they can trust you in one of the most major decisions of their lives – buying or selling a home.

Not Sure What To Write?

The question we always get asked by customers is what should I write about? This can be extremely stressful, however, writing great content is really simpler than you think.

As a Real Estate expert, you are asked day-in and day-out about the real estate market, so it only makes sense to write about exactly that:

- When is a good time to sell?

- Should I buy my new house first prior to selling?

- How can I get pre-approved?

- What are the best neighbourhoods to live in/raise a family?

- What types of renovations will increase our homes selling value?

- and the list can really go on…

Remember, your clients are looking for simple, plain english answers to the questions they need help with. They are not looking for one page essays…they are looking for quick, insightful info.

So what are you waiting for…get started on your new content today for your real estate blog or real estate website.

Don’t have time or looking for assistance – Redman is here to help! We have an awesome writing team ready to help you with enhancing your website and blog content today. Find out about our content writing packages now!

Cool Links 10

Saturday, May 14th, 2011

Loving the May weather. When ever the weather warms up, it seems to make most people extra happy and motivated to work harder. Here is a re-cap of the fun and cool links we discovered during the month of April that we wanted to share via our blog:

Tech Gadgets and News:

Blackberry Playbook Is Revealed

IPad 2 vs. Blackberry Playbook – Which One Is Right For You?

Free Music Options – Via MOG

Apple Reports Record Earnings

Apple Sues Samsung over Galaxy

Microsoft Unveil’s Internet Explorer 10

RIP Flip Video Camera

Top 10 Firefox Add-on’s

Real Estate Apps:

10 Free Photo Apps

Real Estate Tips, Advice & News:

Don’t Forget About First Time Homebuyer’s

Alberta Homebuilder’s Support Habitat For Humanity

A Shift In U.S. Populations

Eric Clapton – Selling His “Bachelor Pad”

Social Media:

Small Businesses Benefit From Social Media The Most

Real Estate Tweeter’s To Follow

Tasti D- Lite Raising The Bar For Social Media Success

How To Amplify Your Real Estate Business With Video

How To Manage A Facebook Group

You Tube Channels

Redman Updates:

Have your viewed your mobile real estate website yet?

New and Exciting Ways To Showcase Your Real Estate Videos

Recently Launched – Kevin Lapp – Red Deer Real Estate

Until next month – enjoy checking out all these cool links!